Bryan Keefer is co-author of the New York Times bestseller about
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Isn’t It Ironic?
SEIU, my former employer, which threatened to can me for blogging for Spinsanity, now has its own blog, titled “Blog for the Future.” The best part: The litte ad on the left-hand column featuring a purple wave giving way to a purple box with the text “Join The Sea of Purple Now.” I kind of like the image of a “Purple Now” - sounds like a line from a satirical Beat poem ("I never saw a purple now/I never hope to see one/But I can tell you anyhow/I love the purple heathen").
SEIU Pres Andy Stern extends the ocean metaphor in his Feb. 9 entry, saying that “The big Mo(mentum)- is crashing throughout the land and sinking the candidacies of one candidate after another. It is a tidal wave fueled by victory. The sense amongst voters in our ‘Matrix’ is that Kerry is the One, “The Oracle who will beat Bush, and save our world.” Also, this, from Feb. 11 (evidently Big Mo is an animal, not a wave?): “All the time, the Big Mo was feeding. Late last night, it added another victim --Wesley, as in Clark. The General made his last stand and Big Mo rolled him.”
But I digress.
The point is, it’s interesting to see how an institution that is so careful about what its employees say in public (even when they’re not speaking for the organization) is going to deal with its weblog, which by its nature is a free-flowing medium, where the simple volume of information is inevitably going to lead to controversy over something said there.
Either that, or the fact that SEIU now has a blog means that blogging is no longer a trend, but an institution.
I pity the poor intern who has to update that thing every day . . .
- February 11, 2004
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